Just how much you should pay for a logo design would rely on several factors. A fast internet survey will show that logo prices range from $50 to $50,000 depending on who you employ.
There is a legitimate reason for the huge difference logo design prices. A $50,000 logo price tag would possibly be part of a whole branding campaign strategy custom designed by branding consultants. The campaign cost per se might reach seven figures.
This sort of package is more appropriate for members of the Fortune 500 who are able to afford such a large fee. Branding campaigns like this are the reason for the worldwide recognition of Nike’s Swoosh logo. Major multinationals like Intel and AMD spend millions on an annual basis on branding and rebranding initiatives.
Not surprisingly, the vast majority of businesses are unable afford the expert services of branding consultants. A more viable means would be to employ logo designers. The logo design rates from many of these designers are around $1000 to $2000 per custom logo design. Most of their time is used up researching the company, its industry and its historic. Since all of this consumes valuable time and time is money, they hence have to charge for it. This sort of service is suitable for those who prefer to speak in detail to designers and are in no hurry to receive their designs.
But nevertheless, many businesses could still find that a logo price of $1000 is still too high. Therefore, many taken to the internet in search of more reasonably priced alternatives.
Online logo designers charge the least for their services. At logo prices of $50 to $500 per logo, their logo design rates are clearly the lowest around. The reason for the low logo price is simple. There is no tedious order and design process, no long winded proposals and no 300 page corporate design booklet explaining why they chose red instead of purple.
In addition to more affordable logo design rates, customers can look forward to speedier turnaround times as well.
Unfortunately, there is a catch. Not all online logo design firms provide you the same value for money services so it is crucial that you read the small print. Certain low price design firms set limits to the number of revisions allowed. They would definitely offer cheaper logo design rates but they will charge for alterations. Sneaky way of making money indeed.
Keep a lookout for designers who give low resolution file formats which are not good enough for print. Be sure that the logo design price includes high resolution final file formats. You would likely need them if you want to print letterheads or marketing collateral in the future.
Aside from that, ensure your logos can be trademarked. Many clients find themselves in a tricky situation when they find out their logo is not totally unique due to use of a public domain clip art. And this can have a damaging affect on their intention to have their logo trademarked.
Rex Hunter has been in branding for over a 10 years. He has contributed many articles on branding for small businesses where he shares his ideas on logo price, internet marketing strategies and best products to market on the internet.
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